Disclaimer: I’m not a fan. But that’s just me. I’m very much an introvert and having to host or go to parties all the time would make me want to stay in bed and pull the covers up over my head. I don’t like to sell, and I don’t like to shop that way. But…I have a great many friends who have been extremely successful with these business, and they love it. So far be it from me to knock it just because I don’t have the right personality for it.
In doing some research, I found an article that I really couldn’t top. Honestly, this says it all, and although the editor in me would love to tweak the punctuation, the content tells you everything you would need to think about if you were trying to decide whether to start a home-based direct sales business.
The only thing I would add is this: If you decide to pursue it, I strongly encourage you to learn everything you can about content marketing. This is the direction, even for the big-name companies. Red Bull has become famous in the industry for their content marketing efforts.
In a nutshell, content marketing is offering your customers (or potential customers) helpful information instead of using a direct sales pitch. For instance, if you’re a Silpada rep, you could write a blog post (you really, really need a blog for your business) linking to Pinterest boards showing the latest in jewelry, to articles in fashion magazines, etc. If you’re a thirtyone consultant, you could blog about home organization strategies. Or, if you have a friend who sells scrapbooking supplies, etc., you could blog about how your friend uses thirtyone products to organize her materials. The current trend is to make yourself an expert on your industry. When people see you as an expert, they’ll be more likely to trust you when it comes to buying.
Becoming adept at social media is a must, too. You can set it up so that your blog posts automatically go out on Twitter (although I don’t really recommend this; I think you get better results by tweeting links yourself and customizing your hashtags), Facebook, etc. You would definitely want to set up a board on Pinterest, where you would post pictures of how real people use your products.
For more information on content marketing and how you can use it, you can follow my writing blog at www.pattipodnar.com.
For information on what you need to know about direct sales, this is the same article I linked to above:
What do you think? Please jump in with your tips and ideas, and feel free to include a link to your business page!